If you spend your time thinking of SEO as a technical process, one based on code and cracking a mysterious search algorithm, you’ll be chasing that perfect keyword combination forever. Instead, think of SEO as the practice of connecting with people, through search engines.
Who is your audience? How can you connect with them? What question is your potential client or customer asking and do you have the answer? SEO is about incorporating the answers to these questions in your website structure, content, and, yes, keywords and code.
SEO is an ongoing process that happens over the life of your business – it isn’t a one-and-done installation that functions like flipping a switch. You are constantly in the process of connecting with people.